CRM Roundtable Seminar - June
Join BAASS as we launch a series of CRM Roundtable Seminars. These seminars provide a great outlet for discovering and understanding this great business tool. Join your peers and share in the discussion at our next session!
Join BAASS as we present the third instalment of our CRM Roundtable Series from The Country Club Golf Resort.  Customer Relationship Management is the business philosophy that lets’ you know your customers better, share information more thoroughly, and interact more completely. In business this can only be achieved through the integration of people, business processes, and the use of technology. This fast pace keynote session will be delivered by Rick McCutcheon one of North America’s Leading authorities on CRM Effectiveness. This session illustrates how CRM can help you build High Touch –High Value Relationships with your customers/prospects and partners. Part One – Defining Relationships This first section takes a look at some of the issues facing business relationships today and why most companies fail to manage relationships successfully. A look at a typical customer life cycle Review on a study of “Why Customers Switch Suppliers” Understanding the true costs of failed business relationships Part Two – Building Relationships Part two gives CRM Users a step by step Relationship Management Plan of Action. Overview of the Full Contact Relationship Model for CRM Users How to Create Real Business Value “Winning with People, Process and Technology” 10 Steps to CRM Success Special Guest Speaker,  Rick McCutcheon Since 1990 Rick has been a leading strategist, facilitator and writer on Customer Relationship Management. Rick has delivered Sales and CRM Educational Workshops and Keynote Speeches for thousands of business professionals ranging from Entrepreneurs building Early Stage Growth Companies to Senior Executives managing International Corporations. He currently teaches CRM Process and Best Practices for the Centre for Business, Entrepreneurship and Technology at the University of Waterloo. He recently contributed to the book - Sales Gurus Speak Out - with his chapter entitled "Power Up Your Sales with Technology" and is currently working on his third publication "Full Contact Selling". Dates & Locations The Country Club - Golf Course 20 Lloyd Street Woodbridge, ON, L4L 2B9 Date: Wednesday June 25th, 2008 Time: 8:00 a.m. - 10:00 a.m. You can also register by phone; 1.888.650.5544 x236 or by email to CRM Roundtable Seminars	Register Today Thornhill Session From our Library to Yours SageCRM Guide CRM 17 Rules for the Road